All Posts

A luxury candle is more than fragrance — it is atmosphere, emotion, and craftsmanship. To ensure your candle maintains its beauty and performance from first light to final glow, proper care is essential. 1. Trim the wick before every burn Always keep the wick trimmed to around 5mm. This allows the flame to burn cleanly, prevents smoke, and protects the wax from overheating. A well-trimmed wick ensures an even, elegant flame. 2. Allow a full melt pool on the first burn The fir

Luxury is not seen first. It is felt. It lives in the quiet glow that softens a room. In the way shadows move across black surfaces. In the invisible signature that lingers long after you’ve left. This is where the IBY experience begins — not as a candle, but as an atmosphere. Each IBY piece is sculpted with intention. The wax, smooth and pure, holds its form like a work of art. Clean lines. Balanced weight. A presence that feels architectural even before the flame is lit. It

Most people buy candles for light. IBY was never created for light. It was created for power. Born from Obsession. Inspired by Icons. The world’s most legendary designer perfumes were never meant to be forgotten. They were created to seduce. To dominate. To leave a trail that makes people turn their heads without understanding why. IBY takes that same untouchable energy — and traps it in wax. Not to copy it. To own it. Each candle carries the soul of high perfumery — deep, ad

Some things exist to be liked. IBY was created to be remembered. Not softly. Not politely. But completely. Because true luxury doesn’t beg for attention. It takes it. The First Impression Is Never Innocent Before the flame. Before the fragrance. Before the moment even begins — there is presence. It sits there in silence, sculpted in perfect form. Smooth. Untouched. Certain of its own value. It doesn’t try to fit the room. The room adjusts to it. People notice. They may not sa